Dan ariely why online dating is so unsatisfying Cam to sex roulette
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" And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.
They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.
And this breaking into attributes turns out not to be very informative.
So on the last stage of this process, we created a different Web site.
When we go to a party and they dance or do something, I can’t believe that any of their parents would want to do anything but look in my kids, right? They are my kids, I think they are wonderful, but, not only that, I think that other people should see them as wonderful as I see them.
And we show that this is actually much better and would lead to much more, much higher probability of going on a second, on a real date afterward.
I have no experience with online dating, and before I watched this video interview of Dan Ariely I had never heard a scholar talk about it.
Ariely, Professor of Behavioral Economics at Duke University, has studied online dating and makes some really interesting comments about the subject in the interview.
Online dating is "an incredibly unsatisfying experience," says Duke behavioral economics professor Dan Ariely, the author of "Predictably Irrational." In fact, his research has found that each date you set up using online services requires an average of six hours of searching for people and emailing with them.
"I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee." Part of the problem, according to Ariely, is the search criteria that dating sites use.
"If you're [an unattractive] woman, you start valuing short men who are bald with bad teeth," says Ariely.